Email marketing makes it easy for you to boost your annual revenue. With a smart approach, the right software, and a little elbow grease, you can turn a 100-word email message into thousands in returns.
All you need is an email marketing plan. With email marketing, you can:
- Promote brand recognition
- Encourage new and repeat customers by linking to your website
- Build an audience of brand-loyal enthusiasts who want to regularly hear from you
So how much should you expect to pay for email marketing?
How much does email marketing cost?
On average, a mid-size business can expect to spend $9 – $1,000 per month on email marketing if they self-manage their campaigns (depending on the platform and number of subscribers) or $300 – $500 per month.
A well-designed and well-executed email marketing message reminds prior and existing customers, as well as potential customers, to visit your website and gives them the incentive to do so. At the heart of any successful email marketing campaign is customer retention and relationship building, and we configure every email marketing campaign with that end goal in mind.
By staying at the forefront of your customers’ minds, you significantly increase the likelihood that when it comes time for your email recipients to make a purchase, they will choose you over your competitors.
Reports show that 82% of marketers spend between 0% and 20% of their marketing budgets on email. However, it’s recommended that you dedicate 16% of your total marketing budget to email marketing. The exact amount you allocate to email marketing will depend on a number of factors including:
- Annual revenue
- Percentage of overall revenue generated online
- Your industry
- The product/service you sell
- Your overall digital marketing goals
So if you’re looking for a way to reach more customers for less money, email marketing is a great option.